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Dehradun • ISO Certified Institute

SEO & Content Marketing Strategy

Learn how to rank websites on Google using SEO and build high-converting content strategies for blogs, articles, and landing pages.

📘 Digital Marketing 🎯 Intermediate ⏳ 6 Months
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About This Course

SEO and content marketing are essential for long-term, organic business growth.
This course teaches you how to drive traffic using keyword research, optimized content, and ranking strategies

What You Will Learn

Key Concepts Covered:
Keyword research & clustering

  • On-page & off-page SEO
  • Technical SEO fundamentals
  • Writing high-ranking blog content
  • Backlink strategies
  • Content planning & funnels
     

Requirements

Nothing
 

Course Content

Module 1: SEO Basics

Learn how search engines work and SEO types.

Module 2: Keyword Research

Use tools to find profitable keywords and create content clusters.

Module 3: Content Writing

Write SEO-friendly blogs, landing pages, and product descriptions.

Module 4: Technical SEO

Understand sitemaps, robots.txt, speed optimization, and Core Web Vitals.

Module 5: Off-Page SEO

Build high-quality backlinks and improve authority.

4. Tools & Technologies

  • Google Search Console
  • Google Analytics
  • Ahrefs / SEMrush
  • Ubersuggest
  • SurferSEO

5. Final Thoughts

By the end, you will be capable of ranking websites, growing organic traffic, and building a complete content strategy.